It started with a reel.
A friend sent us a video of a cafe we'd never heard of. We saved it. Never found it again.
Around the same time, we were trying to plan a trip. Every app gave us the same ten places everyone else was going. Nothing felt like it was actually made for us — what we liked, how we liked to travel.
So we started building SIA.
Share a reel, and SIA doesn't just save it. It figures out what the place actually is and adds it to your map. Plan a trip, and it builds a real itinerary around what you're into — not a generic list.
It also keeps up with your own city. What's trending right now. What's new and worth checking out. What's happening tonight. And the more you use SIA, the better it gets at knowing you — what you like, what you skip, what's actually worth showing you next time.
We're still building this. Still figuring a lot out. But the idea hasn't changed — your saved reels shouldn't just sit there, and your trips shouldn't feel like everyone else's.